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KOO Top Brand

Sunday Times Top Brands Awards 2011, all the Top brands in South Africa

SA’s most iconic brands were recently announced at the 13th annual 2011 Sunday Times Top Brands Awards, held at Helderfontein Estate in Johannesburg – and winning the Overall Favourite Brand Grand Prix: Koo, in the Tiger Brands stable, and proving that you just can’t beat convenience.

Overtaking youth-targeted brands Coca-Cola, first runner up, and KFC, second runner up; the household, canned foods brand jumped from second overall in 2010 to take top honours and confirming their status as a well-loved and respected household brand across the country.

Interesting to note, is that this year’s top three Overall Favourite Brand Grand Prix contenders have been in the top three for two consecutive years, which in part bears testament to their marketing and advertising prowess.

Other favourites in the Consumer categories saw Cadbury, Absa, Coca-Cola, MTN, Shoprite and KFC amongst others given the nod by its consumer-based-buying-force.

Environmentally conscious Pick n Pay took first place as the brand that has done the most to promote ‘green’ awareness, closely followed by Woolworths and Nedbank: both ‘green’ stalwarts.

Top BrandsThe Top Brands survey, undertaken by Avusa Media’s research partner, TNS Research Surveys, assessed the strength of brands in South Africa using various criteria, including familiarity, brand rating and experience, and public perception.

Grand Prix winners

Category 1st 2nd 3rd
Overall Favourite Brand KOO Coca-Cola KFC
Robyn Putter Brand Agency of the Year Ogilvy South Africa Draftfcb The Jupiter Drawing Room
Marketing Personality of the Year Enzo Scarcella from Vodacom Serame Taukobong from MTN Ravi Naidoo from Interactive Africa
Brand that has done the most to uplift the community Coca-Cola Pick n Pay Shoprite
Brand that has done the most to promote “green” Pick n Pay Woolworths Nedbank

Business

Category 1st 2nd 3rd
Domestic Airline British Airways Kulula.com South African Airways
Business Media – Radio Talk Radio 702 Cape Talk 567 SAfm
Business Bank Investec Standard Bank FNB
Telecommunications Vodacom MTN Nashua Mobile
Medical Aid Discovery
Car Hire Avis Europcar Budget
Cellphone BlackBerry Apple iPhone Nokia
Hotel Group Sun International Hotels and Resorts Protea Hotels and Protea Hotel Fire & Ice Southern Sun and Garden Court
Long-term Insurance Discovery Life Old Mutual Momentum Life (including Metropolitan)
Short-term Insurance Santam OUTsurance Zurich

Consumer

Category 1st 2nd 3rd
Alcoholic Spirits Hennessy Jameson Johnnie Walker
Beer Hansa Heineken Carling Black Label
Cider Savanna Dry/Light Hunter’s Dry/Gold/ Extreme Redd’s Dry/Original
Alcoholic Coolers Red Square Hooch Fox Bacardi Breezer
Cellphone Nokia BlackBerry Samsung
Chocolate Cadbury slabs Lunch Bar Ferrero Rocher
Telecommunications Provider MTN Vodacom Cell C
Retail bank Absa Standard Bank FNB
Soft Drink Coca-Cola Fanta Sprite
Fast Food KFC Nando’s McDonald’s / McCafe
Convenience and Grocery Store Shoprite Pick n Pay (Supermarket/ Hypermarket/ Family Store) Woolworths
Hot Beverage Ricoffy Freshpak Joko
Household Cleaning Handy Andy Sunlight Jik
Laundry Care Sunlight Sta-Soft Omo
Essential Food Tastic Albany White Star
Electronic Goods Samsung LG Sony
Domestic Airline South African Airways British Airways Mango
Car BMW Mercedes Benz Toyota
Sports Clothing Brand Nike Adidas Puma
Short-term Insurance OUTsurance First for Women ABSA
Long-term Insurance Old Mutual Sanlam Metropolitan Life
Weekly Newspaper Sunday Times City Press Soccer Laduma
Beauty and Cosmetics Estee Lauder Yardley Avon
Tinned Food KOO Lucky Star All Gold

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