08 Aug 11 Sunday Times Top Brands Awards 2011, all the Top brands in South Africa
SA’s most iconic brands were recently announced at the 13th annual 2011 Sunday Times Top Brands Awards, held at Helderfontein Estate in Johannesburg – and winning the Overall Favourite Brand Grand Prix: Koo, in the Tiger Brands stable, and proving that you just can’t beat convenience.
Overtaking youth-targeted brands Coca-Cola, first runner up, and KFC, second runner up; the household, canned foods brand jumped from second overall in 2010 to take top honours and confirming their status as a well-loved and respected household brand across the country.
Interesting to note, is that this year’s top three Overall Favourite Brand Grand Prix contenders have been in the top three for two consecutive years, which in part bears testament to their marketing and advertising prowess.
Other favourites in the Consumer categories saw Cadbury, Absa, Coca-Cola, MTN, Shoprite and KFC amongst others given the nod by its consumer-based-buying-force.
Environmentally conscious Pick n Pay took first place as the brand that has done the most to promote ‘green’ awareness, closely followed by Woolworths and Nedbank: both ‘green’ stalwarts.
The Top Brands survey, undertaken by Avusa Media’s research partner, TNS Research Surveys, assessed the strength of brands in South Africa using various criteria, including familiarity, brand rating and experience, and public perception.
Grand Prix winners
|Overall Favourite Brand||KOO||Coca-Cola||KFC|
|Robyn Putter Brand Agency of the Year||Ogilvy South Africa||Draftfcb||The Jupiter Drawing Room|
|Marketing Personality of the Year||Enzo Scarcella from Vodacom||Serame Taukobong from MTN||Ravi Naidoo from Interactive Africa|
|Brand that has done the most to uplift the community||Coca-Cola||Pick n Pay||Shoprite|
|Brand that has done the most to promote “green”||Pick n Pay||Woolworths||Nedbank|
|Domestic Airline||British Airways||Kulula.com||South African Airways|
|Business Media – Radio||Talk Radio 702||Cape Talk 567||SAfm|
|Business Bank||Investec||Standard Bank||FNB|
|Hotel Group||Sun International Hotels and Resorts||Protea Hotels and Protea Hotel Fire & Ice||Southern Sun and Garden Court|
|Long-term Insurance||Discovery Life||Old Mutual||Momentum Life (including Metropolitan)|
|Alcoholic Spirits||Hennessy||Jameson||Johnnie Walker|
|Beer||Hansa||Heineken||Carling Black Label|
|Cider||Savanna Dry/Light||Hunter’s Dry/Gold/ Extreme||Redd’s Dry/Original|
|Alcoholic Coolers||Red Square||Hooch Fox||Bacardi Breezer|
|Chocolate||Cadbury slabs||Lunch Bar||Ferrero Rocher|
|Telecommunications Provider||MTN||Vodacom||Cell C|
|Retail bank||Absa||Standard Bank||FNB|
|Fast Food||KFC||Nando’s||McDonald’s / McCafe|
|Convenience and Grocery Store||Shoprite||Pick n Pay (Supermarket/ Hypermarket/ Family Store)||Woolworths|
|Household Cleaning||Handy Andy||Sunlight||Jik|
|Essential Food||Tastic||Albany||White Star|
|Domestic Airline||South African Airways||British Airways||Mango|
|Sports Clothing Brand||Nike||Adidas||Puma|
|Short-term Insurance||OUTsurance||First for Women||ABSA|
|Long-term Insurance||Old Mutual||Sanlam||Metropolitan Life|
|Weekly Newspaper||Sunday Times||City Press||Soccer Laduma|
|Beauty and Cosmetics||Estee Lauder||Yardley||Avon|
|Tinned Food||KOO||Lucky Star||All Gold|