08 Dec 19 Pantone announces ‘Classic Blue’ as 2020 Colour of the Year
Colour company, Pantone, has unveiled its latest Colour of the Year for 2020, choosing Classic Blue, or Pantone 19-4052 for its ‘reassuring qualities’.
The past years have left societies across the world adrift in unsettling political, economic and environmental times. Consumers have been feeling more anxious than ever, with Americans among the most stressed in the world, according to a 2018 survey by Gallup.
Now brands and consumers, eager to move the conversation on from bleak, dystopic times, are casting a more measured and reassuring lens on the future.
“While many refer to these times as the age of anxiety, I’ve begun to feel cautiously optimistic,” Brenda Milis, creative trends lead at Adobe, told Wunderman Thompson Intelligence.
Describing the colour as a ‘universal favourite’, Pantone says it highlights ‘our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.’
Announced 4 December, the annual colour is chosen based on ‘what is taking place in our global culture at a moment in time’. It follows this year’s colour ‘Living Coral’, a vibrant shade ‘symbolising our innate need for optimism and joyful pursuits’ while being a representative colour of the current climate crisis, according to the company.
‘A boundless blue evocative of the vast and infinite evening sky, Pantone 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication,’ said Leatrice Eiseman, executive director of Pantone Color Institute.
‘We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.’
Upon a backdrop of racing development in technology, Classic Blue was chosen for its association with honesty and clarity. Said to aid concentration the soothing shade works as as a reflective tone that re-centres our thoughts.
In a bid to reach a greater diversity of people, Pantone says it has translated the hue into a multi-sensory experience. It plans to use sight, sound, smell, taste, and texture to make the Colour of the Year for 2020 an immersive colour experience for all.
Since 2000, Pantone has chosen a Color of the Year decided from trend-forecasting research performed by the Pantone Color Institute. Other annual colours include Marsala in 2015, Rose Quartz and Serenity in 2016, Greenery in 2017, and Ultraviolet in 2018.