Ola targets at-home consumers with the launch of Magnum Pints
One of South Africa’s favourite ice cream brands – Unilever’s Ola Magnum – has been moved beyond its iconic on-the-stick ice cream with the launch of Magnum Pints. The new product format in 450ml tubs comes in four new flavours to deliver an indulgent at-home experience.
Magnum has used its chocolate expertise to offer a new pleasure: Magnum chocolate waves in silky vanilla ice cream and a smooth chocolate sauce core, topped with chocolate pieces.
Magnum Pints are available in four variants: Vanilla & Chocolate, Chocolate, Chocolate & Raspberry and Hazelnut & Chocolate.
“It is Magnum’s mission to be the undisputed icon of adult ice cream and chocolate pleasure. We believe that no matter who or where you are, pleasure is essential in your life. It is your privilege and your birth right. We believe that is what makes life worth living,” says Junaid Raiman, brand manager for Magnum.
“The new Pints definitely delivers, allowing South Africans to enjoy a premium chocolate and ice-cream indulgence in the comfort of the home. Predictably, if it’s not being served at the table as a dessert, Magnum Pints lends itself to those couch moments when you’re curled up on the sofa watching your favourite movie after dinner. It is the ultimate me-time treat…”
Magnum Pints are also environmentally conscious as the cocoa is sustainably sourced and RFA certified.
Magnum Pints will be available at all major retailers such as PicknPay, Spar, Checkers and selected forecourts from 14th April 2014.
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