Speaking to FoodNavigator-USA after securing $8.3m in a round led by HG Ventures that will help the brand produce commercial quantities this year (initially via toll manufacturers),
CEO John Musselman acknowledged that EPG was not a ‘kitchen cupboard’ ingredient, but said he anticipated significant demand given its “astonishing” properties.
He also noted that unlike some other fat replacers, EPGs are made from fat (Epogee’s first product is from rapeseed oil) that has been restructured in such a way that virtually none of it is absorbed by the body.
(a hybrid molecule of sucrose esterified with eight fatty acids from Procter & Gamble that attracted a wave of negative PR over its messy side effects… notably anal leakage), stressed Musselman, adding that Epogee does not cause the same gastrointestinal problems.
“Very early in this process, after seeing P&G’s experience, I made the decision that we were not going to sell anything that would be a liquid at body temperature, so our melt point is above body temperature [meaning no oily ‘spotting’/anal leakage].”
Moreover, Epogee does not inhibit the absorption of fat-soluble vitamins in the way that Olestra did, he explained: “It has to do with the chemistry, the polarity and the charge. Olestra was like a sponge in terms of the polarity of the molecule, whereas we are much less polar. Olestra was even taking things that were already absorbed, and like a magnet, pulling them back out and excreting them, and as a result of that they had to supplement the vitamins that were being depleted.”
Similarly, while EPGs are resistant to lipase (the enzyme that breaks fat down in the body), they are much more readily degraded in wastewater and other environmental settings that have been reported for Olestra.
On a sensory and functional level meanwhile, EPGs are superior to Olestra, and taste and behave like fats in food, claimed Musselman.
“A lot of the comments about Olestra was that it had an odd flavour note, aside from the gastrointestinal issues. EPGs look, taste, and perform like fat.”
EPGs effectively allow manufacturers to have their cake and eat it, allow food marketers to minimise calories and maximise taste, he added.
Is 2019 the right time to launch a fat replacer?
EPGs are a family of fat- and oil-like substances that resemble triglycerides in structure and appearance, but have been modified to prevent or limit their digestion when consumed in food, says Epogee
But what about the timing? While fat reduction and replacement might have been all the rage in the 80s and 90s, aren’t consumers today – some of whom are actively embracing high fat keto diets – more worried about sugar, and increasingly suspicious of ingredients they can’t pronounce or find in their kitchen cupboards at home?
Some consumers and brands may be wary of EPGs – which would likely be listed as ‘EPG (fat replacer)’ on US food labels – conceded Musselman, but noted that consumers have a somewhat schizophrenic attitude towards technology these days (you can’t make an Impossible Burger in your kitchen either).
“This is a new tool in the toolkit that’s maybe not for every brand and every consumer, but when you show people donuts, tortilla chips, frosting and they see what is possible from a calorie reduction viewpoint, they are amazed at the taste.
“You can produce ice cream that has the calorie count of light ice cream but the flavour and experience of Häagen-Dazs.”…. [read more here
The long and winding road to commercialisation
The road to commercialisation has been lengthy for EPGs, which were first developed in the 1980s by ARCO Chemical Company, which teamed up with Bestfoods to explore their potential as fat replacers in foods.
However, Bestfoods withdrew from the joint venture shortly thereafter, and work did not resume until late 2003 when the technology was assigned to a non-profit affiliated with Kansas State University. A new partner, Chaco Finesse, LLC, was later granted development rights and has recently changed its name to Epogee.
Safety: EPGs are generally recognised as safe (GRAS) for multiple food applications
The FDA says it has no questions regarding the GRAS status of EPGs for multiple food applications including confectionery products, frying, baked goods and baking mixes, frozen desserts and mixes, nut products (including peanut butter), grain products, pasta, granola and snack bars, sauces and gravies, and soft candy.
EPGs have been evaluated for safety at levels as high as 150 grams per day, almost twice as much as consumed in a typical US diet of 2,500 calories per day.
Source: FoodNavigator.com, Epogee Foods