Steers adds to sauce range
COMBINING a dash of chilli with a sweet and spicy taste, Purple Peppa is the latest Steers sauce variant and will hit the shelves in October.
Famous Brands Food Services, a division of Famous Brands, boasts a number of retail products with Steers sauces, dressings and marinades forming a large portion of this retail offering.
Marketing executive of Food Services, André Piehl explains that there is a trend among modern consumers to experiment with new and different tastes: ‘Purple Peppa addresses both the consumer need and does the job of adding new life into its range of sauces and the sauce category. With the ever changing consumer palate and adherence to trends, Purple Peppa combines habanero chilli peppers, and red bell peppers for an intense sweet flavour with a hint of warm chilli, no burn. Combine the new taste sensation with the unique colour and I believe we have a recipe that every South African, young and old, will love.’
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