25 May 20 New Mediterranean Umami powder cuts salt in snacks
Human penchant for snacking is a massive consumer trend, and one that has been accelerated by COVID-19 lockdowns and lifestyle changes. Timeously, comes news that Salt of the Earth has developed a new version of its novel clean-label sodium-reduction ingredient for snack applications.
According to a newly published report by John Lewis and Waitrose, UK consumers have changed their shopping and eating behaviour during the lockdown, with 38% of the consumers admitting to increased snacking.
And, according to the New York Times, for many people, strict personal rules for food they adopted before the quarantine have eased, and they are reaching for foods that trigger a comforting childhood memory or are simply a go-to snack to relieve stress.
The new Mediterranean Umami Powder is based on Salt of the Earth’s all-natural Mediterranean Umami, recipient of the IFT17 Innovation Award, microencapsulated onto a carrier of sea-salt and native starch.
This novel sodium reduction ingredient is designed as a 1:1 drop-in replacement for salt in snack applications, yielding a 40% reduction in sodium.
“We are excited to bring our Mediterranean Umami Powder to market after an extensive development process,” says David Hart, Business Unit Director for Salt of the Earth.
“Building on the success of our Mediterranean Umami liquid, many customers requested a powder version. The powder is a focused solution and does an amazing job cutting sodium in snacks without sacrificing flavour.
“It currently is being used by an iconic multinational brand, and we are on track to multiply this success globally.”
Mediterranean Umami Powder, he adds, is also in demand from spice blenders and flavour houses as a tool to provide flavour and reduced sodium in seasoning blends, as it works in harmony as a key component of complex flavour systems.
“One of the key requirements was to maintain a craveable salty and savoury flavour as well as being a natural and clean-label ingredient,” explains Hart.
“Since snack foods typically have a relatively high amount of sodium, Mediterranean Umami powder can provide up to 40% reduction in sodium, or be used incrementally, in order to allow for a significant but lesser reduction in the amount of sodium in the snacks.
“When incorporated as an addition to a seasoning blend, it can then be applied to the snacks using dusting, tumbling, or oil slurry technologies.”
According to WHO, April 29, 2020, most people consume too much salt — on average 9–12g per day, or around twice the recommended maximum level of intake of 5g.
Salt intake of less than 5g per day, the WHO advises, can help reduce blood pressure and risk of cardiovascular disease, stroke, and coronary heart attack for some adults.
Mediterranean Umami Powder is available in South Africa via local agent, WCA Life Science Services.
Contact Steven Levy, MD, at 082 652 4700; email him here…