Ruby KitKat

KITKAT first brand to launch in Ruby chocolate

Barry Callebaut and Nestlé have partnered in the world commercial premiere of Ruby chocolate – unveiled in September 2017 by Callebaut as the fourth type of chocolate next to Dark, Milk and White.

On January 19, Nestlé Japan will launch the Ruby chocolate version of its iconic KITKAT brand in KITKAT Chocolatory stores in Japan and South Korea, as well as online, in good time for Valentine’s Day. It is dubbed ‘KITKAT Chocolatory Sublime Ruby’. 

Since the announcement in Shanghai on September 5, 2017, Ruby chocolate has been attracting strong interest from chocolate connoisseurs throughout the world, reports Barry Callebaut.

The Ruby chocolate has a fresh berry-fruity taste and characteristic colour. Ruby chocolate is made from the Ruby cocoa bean. No berries, berry flavour nor colour are added.

The bean has a specific set of attributes, which Barry Callebaut managed to unlock through an innovative process that took many years to develop.

‘Sublime Ruby’ was created through the craftsmanship of top pâtissier, Yasumasa Takagi.

KITKAT Chocolatory is a specialty store in Japan and South-Korea selling premium KITKAT chocolates created with meticulous attention to ingredients and preparation methods under the direction of  Takagi, owner-chef of Le Pâtissier Takagi.

Antoine de Saint-Affrique, CEO of Barry Callebaut: “I am very pleased that our innovative breakthrough Ruby chocolate has come to life so quickly through our partnership with Nestle and the pioneering KITKAT Brand in Japan.

“Nestlé was very quick in spotting the trend and in introducing a Ruby chocolate version of KITKAT, which will entice consumers across Asia and beyond.”

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Related reading:

Dark, milk, white or ruby? Chocolate’s fourth dimension

In a much-hyped launch in Shanghai, China, Swiss chocolate giant, Barry Callebaut, has launched a fourth type of chocolate – Ruby – said to be the biggest innovation in chocolate for eighty years, since the invention of White chocolate.