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Carst and Walker

Rooibos goes mainstream globally

The increasing popularity of rooibos tea globally is reflected in levels of product activity globally, with well over 200 launches recorded worldwide on The Innova Database in the 12 months to August 2008. Once confined to its native market of South Africa, rooibos is now finding growing popularity in other countries and in applications other than as a hot or cold tea-style beverage. Read more

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