Horsemeat in burger scandal grabs massive UK media attention

An unlikely headline hogger, but news that horse DNA has been found in burgers sold by four major supermarket chains operating in Britain – Aldi, Iceland, Lidl and Tesco – and sold in the UK and Ireland, has drawn massive media coverage.

A similar recent exposé in SA by consumer columnist Wendy Knowler, based on a study by Dr Donna Cawthorn, a food scientist with the University of Stellenbosch and presented at a SAAFoST meeting in Cape Town in mid-December 2012, registered hardly a media blip.