09 Nov 2012 Health & Happiness: Hand in Hand – new report from JWTIntelligence
Happiness, an age-old pursuit and a subject tackled by philosophers, theologians and artists, is increasingly coming to be seen as a core component of health and wellness. JWT Intelligence’s free trend report takes a look at the rising notion that a healthier person is a happier person — and, in turn, a happier person is a healthier person.
With health now viewed in a more holistic way that takes both mind and body into account, happiness has been getting folded into the equation. “Health and Happiness: Hand in Hand” spotlights some of the scientific evidence linking happiness and health, along with other factors driving this trend.
The report also looks at how this development is playing out in culture, from a spate of books on the topic to a range of marketing examples from around the world, and how brands can best leverage it.
A recent survey we conducted in the US and UK confirms the connection between health and happiness in the minds of today’s consumers. For instance, around 9 in 10 respondents believe that happiness can have a positive impact on one’s health and vice versa, according to JWT Intelligence’s poll of 1,247 adults in the US and UK, conducted using JWT SONAR, its proprietary online tool.
Watch for more brands to demonstrate how they can serve as catalysts for lifestyles that are both health and happy.