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Eating eggs

Go to work on an egg: UK egg sales soar by 10 per cent

New research from The Grocer has found that British egg consumption at the breakfast table has increased by 9.6 per cent during the last year.

Eggs now make an appearance in eight per cent of breakfasts around the UK, compared to 7.2 per cent a year ago.

In addition to this, the British Egg Industry Council say volume sales of eggs across retail, food service, and food manufacturing has risen by two per in the last year, meaning we now go through over 700,000 eggs a day.

BEIC chariman Andrew Joret told The Grocer: “Decades of scares over salmonella and confusion around cholesterol are a thing of the past and eggs are now seen by consumers as a versatile, healthy option.”

Budgens spokesperson, Charlotte Tyne, said the increase in eggs consumption could be because consumers are becoming increasingly interested in high-protein diets, while Rob Newell, marketing director at The Happy Egg Co, said that “few breakfast foods could “compete with the satiety effect of the humble egg”.

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