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Global revamp for Coca-Cola range as it sticks by unified pack strategy

Global revamp for Coca-Cola range as it sticks by unified pack strategy

Coca-Cola is globally rolling out revamped Coca-Cola, Diet Coke and Coca-Cola Zero Sugar packs, a design continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach. Coca-Cola has updated the design of Coca-Cola and Diet Coke, bringing them in line with the refreshed Coca-Cola Zero packs it unveiled in February. It […]

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