Frito-Lay breaks Guinness World Record for Facebook ‘likes’
Frito-Lay fans really “like” the brand. The PepsiCo division said that its growing Facebook fan base has helped it garner the Guinness World Record title for “Most Fans on Facebook in 24 Hours”, with nearly 1.6 million “likes” in one day, which occurred April 11.
To celebrate this achievement, Frito-Lay started a coupon give-away for a free bag of chips on its Facebook page to the first 24 000 consumers that “like” Frito-Lay.
“When we set out to share the latest news around our product portfolio and the culinary inspiration behind our newest products made with all-natural ingredients, we wanted to do it in a way that truly engaged our fans in the story,” said Ram Krishnan, senior director of marketing at Frito-Lay. “Our fans responded in the biggest way possible — by setting a Guinness World Record for their engagement with us. It’s a remarkable achievement, and we’re excited to thank the fans who made it possible.”
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