Foodcorp struts its innovation credentials again
SA’s third-biggest food group, Foodcorp, has announced its sponsorship of The Sunday Times 2009 Food Awards, to be held at its fabulous new innovation centre, The 7th Floor, in Cape Town.
A culinary rather than industrial event, the Food Awards, now in their third year, are made up of three competitions:
1. The Chef of the Year is open to all chefs resident in South Africa who are working in the food, hotel, and restaurant and catering industries.
2. The same criteria apply to the Young Chef of the Year with the age limit being 23.
3. The Chef School Challenge is open to first-year students attending an establishment in South Africa offering recognised cooking courses who must compete in teams of two.
“Creation of new talent is critical for the sustainability of the culinary industry in South Africa. These awards serve as a platform that creates excitement, encouraging young talent to participate in the industry. In addition, the junior chef and schools challenge provides a great platform for young culinary creative’s to showcase their unique capabilities and ideas,” says Julliette Morrison, group marketing director for Foodcorp Brands.
On why one of South Africa’s leading manufacturers of branded food products decided to get involved with the awards this year, Morrison points out that they provide a unique platform for Foodcorp to showcase its intention in becoming a leading innovator.
“The South African restaurant and culinary industry is at the forefront of both local and international trends, often leading with innovative ideas. Our participation in this event combines the best of the industry with our newly created capability at The 7th Floor. Innovative ideas implemented during this competition will provide food for thought to our own development programmes,” she says.
The overriding theme for all three competitions this year is ‘reflecting flavours of the African continent’.
This year’s winner of the Chef of the Year will receive R50 000 plus a WEBER Q300 valued at R5 999, the Young Chef of the Year, R20 000 plus a Weber Q300 valued at R4 999, and winners of the Chef School Challenge will win R5 000 and a Weber Smokey Joe valued at R749 per team member and R5 000 will be awarded to the winning school.
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