Clive’s Column – April 2010
MILO PUMA MINI BALL PROMOTION
While riding a train in New York City in 1896, Henry Heinz saw a sign advertising 21 styles of shoes, which he thought was a clever idea. Although Heinz was manufacturing more than 60 products at the time, Henry thought 57 was a lucky number. So, he began using the slogan 57 Varieties in all his advertising. Today the company has more than 5 700 products around the globe, but still uses the magic number 57.
No fewer than 650 million bottles of Heinz iconic Ketchup are sold internationally every year. Using Creative Licences design work for the soccer themed labels, Colpak prints the shrink sleeves on a ten-colour UV press on 40µm PET with Mirage inks. Repro is by Syreline. Nampak Liquid supplies the upside-down and right-side-up PET bottles while Consol Glass supplies the 375ml glass bottle (note the embossed 57 on the shoulders of the bottle). The 30mm multi-language metal pop-up button closure on the glass bottle is imported by Nampak Closures from Silgan White Cap in Germany while the plastic butterfly hinge caps are ex Seaquist.
DOUGLAS GREEN ALWAYS INVITED PROMOTIONAL CARTON
Here’s a great looking promotional pack that’s sheer class all the way! Inside Douglas Greens Always Invited gift box are three 750ml wines from Douglas Green’s Diversity blends: natural sweet Sunkissed Rose; Chenin Blanc/Sauvignon Blanc blend; and Merlot Malbec blend. Edina Rempress prints the carton using Anthony Lane’s design work, while Collotype prints the labels, and MCG supplies the metal closures. The coned header cards that go around the neck of each bottle are also ex Edina Rempress.
About Clive Glover
After many years in FMCG sales and marketing, and later in packaging as marketing manager of Kohler Plastics and then Kohler Flexibles, Clive formed his own packaging consulting company in 2000. He also started writing articles for various packaging magazines, and purchased his first digital camera to support his articles. Two weeks later was given his first professional photography assignment and the rest is history.
Clive is now first-choice photographer for many FMCG and packaging companies as he has the valuable knack of working digital magic in the specialised area of pack photograpy.
Clives Column appears every month in PACKAGiNG & Print Media Magazine and covers new packs on shelf in SA.
First published in PACKAGiNG & Print Media Magazine, April 2010
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