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Carst and Walker
Morning Cup

New SA website: www.foodstuffsa.co.za

New South African-based Website Loaded with Food Industry News and Insight
This website has had a sparkling boost from Bob Messenger, one of the foremost and outspoken food industry observers in the US, whose website and daily newsletter is read by 25 000 American food industrialists.

Bob writes:

I just received an email from one of my favorite industry writers, Brenda Neall, the former editor of South Africa Food Review magazine, who now publishes her own online news resource devoted to the African food and beverage industry: www.foodstuffsa.co.za. “I launched it last Friday with my first mailing alert to my weekly newsletter to my database (currently only at around 1000), and the response has been fantastic,” Brenda informed me. I have always thought the South African food industry was a hotbed for new product and packaging innovation, and nobody covered that business like Brenda. So I’m pretty sure her news site will be a stimulus for readers as well as a doorway to the entire scope of news from the African continent.

I think you folks should pay Brenda’s website a visit (and probably bookmark it!). I was awed by the scope of her coverage, from new products to trends, from food science to marketing — it’s loaded. Look, sites like this are the future of information communication in our industry, and in the world. Trade journals still have their place, but in the ‘Age of Immediacy’, sites like www.foodstuffsa.co.za keep readers on top of the news as it happens. I’d like to think the Morning Cup helped set the table for this new way of delivering information almost immediately to the industry. We’re eight years old and now reaching over 25,000 readers. New websites like Brenda’s simply validate the need I saw for quick access to breaking industry news.

Not long ago, a trade journal publisher in the Midwest inquired about my interest in getting back to the trade journal business. No, don’t think so. I enjoyed my time as editor of Food Processing and Food Business magazines, but the industry wants their news and commentary now, not in 30 day intervals. Besides, if I were a trade journal editor today, I’d probably be too radical for most publishers because I think trade journals should focus on commentary built around the news, and not the news itself. With the Morning Cup, I can do both and be timely, too. Anyway, I’m pulling for Brenda and her new online resource — it’s a great read with a wealth of news coverage, delivered quickly, and in today’s world that’s exactly how the industry wants it.

Bob Messenger is publisher and editor of The Morning Cup.

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