Ayoba-Yo! Selling biltong to Americans

Introducing consumers to a new brand isn’t easy, but when the product is an entirely new concept, this challenge is magnified ten-fold, as illustrated by the struggles startup Ayoba-Yo experienced trying to explain biltong to American shoppers. In this episode of FoodNavigator-USA’s ‘Investing in the Future of Food’, the entrepreneurs behind the South African inspired … Continue reading Ayoba-Yo! Selling biltong to Americans