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Malcolm Gladwell

Making brilliant breakthroughs in food industry thinking

Malcolm Gladwell is an influential business and societal thinker and commentator, perhaps best known or his books, Tipping Point, Blink and The Outliers. A detective of fads and emerging subcultures, with a knack of making you see the world in a different way, Gladwell’s work has toppled the popular understanding of bias, crime, food, marketing, race, the consumer etc.

In this lecture he discusses some developments that have fundamentally changed the face of the food industry – how the pursuit of the perfect spaghetti sauce has made for a much larger argument about the nature of consumer choice and happiness.

Listen to his talk here

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