13 Oct 10 Clive’s Column August 2010
BAKER’S BETTASNACK RANGE
The cartons for the BettaSnack range, produced at Bakers Westmead facility, have a new look. They’re now printed by Shave & Gibson on a KBA press using Coates inks and a matt/gloss UV coating combination to enhance the graphics and resultant on-shelf appeal.
What’s special about this carton is the substrate on which its printed. Imported from Brazil, it’s a high-quality, coated unbleached kraft paperboard, with low-density, high-yield characteristics that provide outstanding strength and durability, together with superior printing and converting performance owing to exceptional smoothness and consistency. Its three-ply structure utilises less fibre for any given caliper, generating more cartons per ton. Yield advantage and source reduction make it an efficient and cost-effective packaging option.
Nestlé’s flagship powdered coffee was introduced in Switzerland in 1938, having been developed over the previous seven years by Max Morgenthaler and Vernon Chapman. Today the global coffee market is fragile, subject to regular price fluctuations, particularly affecting small coffee bean farmers. Aware of this, Nestlé agronomists train and advise farmers in modern methods, in order to lower their production costs, improve earnings and increase skills, thus ensuring a sustainable supply of high-quality coffee. Using an outdoor campaign imported from France, the exquisite rich aroma and refined taste of Nescafé Gold is promoted via brilliant billboards. It’s an interesting and creative way of communicating prompting viewers to comprehend the distinctive aroma of the imported Nescafé Gold range.
FRANKS BRADYLICIOUS RANGE
Like many Welshmen, Frank Smith came from mining stock; and he served his apprenticeship as a baker and confectioner. Arriving in South Africa in 1974, he worked with corporate baking and milling companies, leaving that environment in 1992 to open a bakery in KZN manufacturing solely for Woolworths. Meantime, South African Glenda McCleary had been residing in Seattle, Washington, for more than 20 years and yearned to return to her family in South Africa. Glenda ran a very successful muffin business in the US, one of her major customers being the Hilton hotel group.
Muffins America, trading as Frank Brady Products, was formed in 1998 by Glenda McCleary and Frank Smith, and Glenda’s formulations are still the cornerstone of the Frank Brady range. But the quest for innovative products never ceases! The new Bradylicious variants include Caramel Toffee Cake, Hazelnut Praline Brownie, Lemon Drizzle Cake, Cappuccino Cake and Double Chocolate Brownie. ACF Labels: DLC prints Paton Tuppers outstanding designs on white opaque and clear matt BOPP ex Fima on a ten-colour Aquaflex press, using Hi-Tech inks and plates by ACF Repro.
About Clive Glover
After many years in FMCG sales and marketing, and later in packaging as marketing manager of Kohler Plastics and then Kohler Flexibles, Clive formed his own packaging consulting company in 2000. He also started writing articles for various packaging magazines, and purchased his first digital camera to support his articles. Two weeks later was given his first professional photography assignment and the rest is history.
Clive is now first-choice photographer for many FMCG and packaging companies as he has the valuable knack of working digital magic in the specialised area of pack photograpy.
First published in PACKAGiNG & Print Media Magazine, August 2010