Food as medicine

Looking to tackle poor diets driven by inequality, food prescriptions are making their way into the healthcare system.

Almost three-quarters of all deaths globally are the result of chronic diseases according to the WHO. And of those deaths, 80% are from cardiovascular diseases, cancers, chronic respiratory diseases and diabetes – all of which are impacted by unhealthy diets.

Taking a holistic view of the impact of a patient’s lifestyle and economic status, healthcare providers are going beyond traditional prescriptions to fight illness as the links between health and healthy eating have never been clearer.

US initiatives

Affordability is a key barrier to accessing fresh fruits and vegetables for many people. About Fresh’s Fresh Connect is a Boston-based food prescription program which uses prepaid debit cards to buy fruit and vegetables which healthcare providers prescribe to low-income patients. In 2022, it partnered with both Giant Food and Stop & Shop grocery retailers to expand access to the program across the retailers’ locations.

Kroger, in partnership with Anthem Blue Cross and Blue Shield in Kentucky launched their own debit card style plan, giving eligible Medicare recipients a Healthy Groceries Card which is loaded with up to $100 a month to spend on healthy food at Kroger grocery stores.

Part of their healthcare arm’s overall “Food as Medicine” platform, Kroger also pledged a further $250-million in September to build a national Food as Medicine research initiative.

Announced in September as part of the Biden administration’s plan to improve health outcomes for the country, the American College of Lifestyle Medicine plans to donate 5.5 hours of nutrition education to 100,000 healthcare providers while Blue Cross and Blue Shield of North Carolina Foundation announced the expansion of their “food is medicine” program pledging $3.5 million to fund and facilitate partnerships between healthcare providers and community organizations.

UK & Oz initiatives

Announced in November 2022, general practitioners (GPs) in two London boroughs are piloting prescriptions to Rose Vouchers in partnership with the Alexandra Rose Charity. The Rose Vouchers will be used by lower income families in the deprived areas to buy fruit and veg from local grocery retailers and food markets.

The idea behind the program is to help parents improve not only the diet of their children but their own eating habits as well. Speaking about the reasoning behind the pilot, Professor Sir Sam Everington, a GP in Bromley by Bow, said, “A healthy diet can often achieve far more than any medicines I can prescribe as a GP.”

Proving the efficacy of these types of programs, research from The George Institute for Global Health and UNSW Sydney published in August 2022, found that people with type 2 diabetes who participated in a produce prescription program over 12 weeks saw significant health improvements and ate nearly two extra servings of fruit and veggies a day.

As seen in the Wundermanthompson’s Future 100 trend Cultural prescriptions, doctors are moving beyond pills and traditional medical interventions and embracing prescription nutrition to incorporate a range of lifestyle options.

By aiming to tackle inequalities and access to healthy food, healthcare providers, charities and grocery retailers are aiming for tangible impact on a systemic level.

Source: Wundermanthompson

No Comments

Sorry, the comment form is closed at this time.