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First Choice launches marbled Cheddar in SA

First Choice, manufactured by Woodlands Dairy, has launched a marbled Cheddar, a variation on white and yellow Cheddar and which it claims is growing in popularity worldwide.

Says Marisa Maccaferri, marketing executive for Woodlands Dairy and First Choice: “We’re continually looking to expand our cheese offering, to offer something special and unique to the discerning consumer. Our marbled Cheddar looks enticing, creates curiosity and adds glamour and interest to any cheese platter.”

Marbled Cheddar is a blended variant of white and yellow Cheddars. as Maccaferri explains: “Similar to traditional Cheddar, it has a rich, moreish taste and smooth, buttery texture. Made with two different types of Cheddar that are aged together, the difference in colour leads to the beautiful marbled look. Consumers certainly seem to like it. It’s seen as unique and something different from regular Cheddar and Gouda.

“Most of us love cheese. It’s delicious, and easily paired with other foods and beverages. It is and always will be a versatile crowd-pleaser.”

Source: Woodlands Dairy: see http://www.firstchoice.co.za/dairy-products/ for more information.

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