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Firmenich’s two Flavours of the Year for 2021: a super-root and a super-fruit

Firmenich’s two Flavours of the Year for 2021: a super-root and a super-fruit

Firmenich, the world’s largest privately-owned fragrance and taste company, has declared ginger and yuzu as the two Flavours of the Year for 2021. Here’s why…. Following an unprecedented year of uncertainty, Firmenich says the two represent the world’s collective desire for strength and optimism: two superhero-like qualities characteristic of a super-root and a super-fruit. This […]

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