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The spirited rise of bourbon in South Africa

The spirited rise of bourbon in South Africa

Bourbon is enjoying an upswing in SA’s premium drinks market – with growing numbers of imbibers increasingly appreciative of America’s iconic spirit. “Bourbon hasn’t been as well-known and appreciated as Scotch and Irish whisky, however Bourbon is becoming more popular with discerning South African whisk(e)y drinkers seeking balance and complexity,” says Rowan Gibb, ambassador for […]

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