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Soft-dipped Haagen-Dazs

Häagen-Dazs: nice bite of ice cream innovation

Just when you thought that surely everything you can do with ice cream has been done, along comes Häagen-Dazs with something new to chew on…

What’s one of the most irritating things when you bite into a chocolate-covered ice cream bar? Invariably, part of the coating cracks and falls off. Häagen-Dazs has come up with a yummy solution to this irk.

In the US, the premium chocolate brand is rolling out an ice cream bar wrapped in a decadent, soft chocolatey coating that eliminates the problem. The smooth coating, the brand promises, “won’t make a crack or a sound when you bite into it”.

The Soft Dipped Ice Cream bars come in three flavours: Soft Dipped Vanilla, Soft Dipped Chocolate and Soft Dipped Caramel. It is expected to hit store shelves later this month and sell for $4.49 for three bars.

“The challenge for a premium brand like Häagen-Dazs​ — which Nestlé makes under license from General Mills only in the US and Canada — is to stand out in a crowded ice cream space. The concept of a soft coating is certainly one way to do that, while at the same time solving a problem that has undoubtedly perplexed many consumers in the past,” says a FoodDive.com report.

Häagen-Dazs​ is currently the second top-selling ice cream brand in the US, with $569-million in sales last year, according to data from Statista. Unilever-owned Ben & Jerry’s, with $682-million in sales, is No 1.

Earlier this year, Häagen-Dazs​ rolled out limited edition Ruby Cacao bars and Häagen-Dazs​ Heaven, ice cream with a third-fewer calories. And in 2019, it saddled up to a bar of a different kind with booze-infused ice cream.

Source: FoodDive.com; Häagen-Dazs

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