Chatting to Astral Foods CEO, Chris Schutte

Every week The Money Show’s Bruce Whitfield interviews a famous person about her or his attitude to money (hopes and fears, successes and failures, etc.) as part of his weekly “Make Money Mondays, Personal Edition” feature. Here’s a recent interview with Astral Foods CEO, Chris Schutte.

Schutte – who started his career in 1984 as the assistant to a chicken farm manager – has been with Astral since 2002. He became CEO in 2009.

Under the leadership of Schutte; Astral had a hugely profitable 2017. The company recently indicated it expects a 410% increase in earnings for the six months to end-March, suggesting a dividend of around 1800 cents per share.

Schutte was recently featured on The Money Show; campaigning for the inclusion of chicken in the VAT-free basket of foods, which doesn’t have any meat products currently.

  • What does Schutte believe about money?

  • Does he spend like crazy, or save compulsively?

  • How did his childhood experiences of deprivation, or abundance, shape his views on money?

I grew up in Oudtshoorn… My dad was in the military… My mom was a housewife… We had the typical army camp lifestyle… We were poor… My dad used to get paid in a little brown envelope… The picture will never escape me…

I never had the privilege to go to university… There was no money… and I don’t think my grades were good enough.

I had my first heart attack at 30 working 18 hours a day… I’ve had five, and I’m still around… My attitude was work hard, and work longer hours… In the poultry industry, there really is no other way… Chris Schutte, Astral Foods


No Comments

Sorry, the comment form is closed at this time.