24 Apr 17 Woolies launches new takeaway café brand, NOW NOW
Woolworths is a bell-weather food retailer that everyone in the food industry watches. In a left-field move, it has just launched NOW NOW, a brand-new fast-service café that offers affordable, fresh food.
The flagship branch has opened near the Woolworths headquarters in Cape Town’s City Bowl, at 91 Longmarket Street, and more outlets are to follow shortly at The Silo at the V&A Waterfront and Mutual Park in Pinelands.
For breakfast, think bowls of free-range eggs with inventive accompaniments, from oak-smoked trout and avo to shakshuka with double-cream yoghurt, toasted seeds and parsley.
Alternatively, you could opt for one of the pots, like the citrus pot with orange, grapefruit, pomegranate, almonds and mint, or the flapjack pot with mini flapjacks, blueberries, badger-friendly fynbos honey and toasted seeds.
After something more carb-rich? Try a toasted English muffin with chorizo, gouda, tomato sauce and baby spinach, or a bacon bun with slow-cooked tomato sauce and baby spinach.
The NOW NOW menu also features buttered toast, honey toast and avo toast with lemon and chilli.
For lunch, patrons can tuck into one of the salad bowls made with the likes of peppered mackerel and quinoa or free-range chicken and chorizo with sriracha dressing; or comforting cauliflower mash topped with lamb meatballs or peri-peri chicken – which are likely to be popular with the banters.
Also on offer are chicken burgers, fish burgers made with fillets of crumbed hake, and a range of sides, from the virtuous (broccoli with lemon, toasted seeds and miso dressing) to the more indulgent (baked potato wedges with peri-peri seasoning).
After a treat? Try one of the sugar-dusted cruffins filled with either coffee cream or peanut butter.
To drink, there’s Woolies 100% African organic beans, locally roasted and poured by the baristas to order. There are also pressed juices and smoothies.
Ordering can be done via the NOW NOW app (free on IOS and Android) so that your food is ready and paid-for when you arrive to pick it up.
Breakfasts are priced between R30 and R35, or R10 and R25 for the toast options. Lunches range from R50 to R55, and sides for R25.