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Fresh food

Fresh foods not spoiled by inflationary heat

Even as food prices sizzle around the globe, fresh foods remain a healthy staple in our diets. In fact, consumers around the world spend between 30 and 60 percent of their total food, grocery and personal care expenses on fresh foods, according to new findings from the Nielsen Global Survey of Fresh Foods, which surveyed more than 29 000 respondents with Internet access from 58 countries.

We want it fresh, fast and economical

Globally, we shop for fresh foods 2.5 times per week on average. We make our most frequent shopping trips for fruits and vegetables (3.2 times per week), and our least frequent trips are for fish and seafood (1.6).

Respondents in Asia-Pacific average the most shopping trips per week for fruits/vegetables (3.9), meat/poultry (2.6) and fish/seafood (2.1). Middle East/Africa respondents shop more than the average each week for dairy (4.1) and deli (2.7), and Latin Americans are avid shoppers for bread and bakery items (4.3 times per week).

Where and why we shop at favored retail channels for fresh foods around the globe varies depending on cultural shopping habits and preferences. While good value and convenience are the most important store choice factors among Europeans and North Americans, freshness is paramount among Asia-Pacific, Latin America and Middle East/Africa respondents.

Respondents around the world also say their store preferences are motivated by high-quality fresh products, ample selection and the ability to self-select meat, produce and bakery products.

Other notable findings include:

  • Respondents in most Asian countries allocate more than 50 percent of their food, grocery and personal care spending on fresh foods.
  • Spending on fresh foods varies dramatically throughout Europe.
  • In the US, fresh foods purchasing is growing in non-grocery channels.
  • Specialty retailers are important destinations for fresh foods in Latin America.

For more detail and insight, download Nielsen’s Global Fresh Foods Report.

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