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Tate & Lyle launches Tasteva stevia sweetener

Tate & Lyle has developed and will soon launch a new stevia sweetener, branded Tasteva, and which it says does not have the bitter flavour associated with many stevia sweeteners on the market.

Comprising a proprietary blend of steviol glycosides, the sweet components of the stevia leaf, T&L reports it had worked on Tasteva for the past two years, and it recommends using it to reduce sugar by 50% or more, depending on the application.

The company’s research has focussed on mitigating the bitter or liquorice-like aftertaste associated with many stevia products on the market. These advantages have been demonstrated across a wide range of food applications, including beverages and dairy.

According to its work with sensory panels, about 40% of the population is extremely sensitive to this bitterness, and another 40% is somewhat sensitive.

“Our product won’t turn off those bitter-sensitive consumers that are out there in the population, and you can use it at higher levels of sugar reduction,” said T&L’s director of natural sweeteners product management, Jeremy Thompson.

“We wanted to bring something to the market that had benefits that other products on the market don’t have.”

Thompson said that the new ingredient could be used in the development of zero calorie products, but added: “The real target for this is high levels of sugar replacement. This is where we see our customers being able to do things they haven’t been able to do with stevia before.”

Tasteva will debut in Latin America as part of Food Ingredients South America in São Paulo in September 2012 and in Europe as part of Health Ingredients Europe in Frankfurt in November 2012, followed by more regional rollouts in 2013.

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