07 May 12 Bübi Bottle – a scrunchable container for drinks
When it comes to bottled water, a number of new ideas are popping up to replace throw-away PET. The lastest ‘green’ innovation is the Bübi Bottle – a re-usable and scrunchable silicone container.
There are an estimated 200 billion bottles of water sold around the world annually, consuming huge amounts of energy and material, and a great many do not make it into the recycling stream. Many eco-conscious consumers see this as an unsustainable trend and are looking at reusable options.
There are already reusable bottles on the market which can be rolled up when not being used (such as the Vapur) but they generally lack rigidity which makes drinking from them feel like sucking on a carrier bag.
A solution, as inventor of the Bübi Bottle, Craig Madaus, saw it, was to change the material of the bottle – enter the Bübi Bottle, made out of high-grade, BPA-free silicone, and suitable for holding any drink you care to pour into it.
The insulating properties of silicone means it will keep hot drinks hot and cold drinks cold, at least for a period of time. It’s also flexibile, meaning the strong-yet-supple bottle comes into its own when not in use. It can be scrunched down to a fraction of its original size – with a ring keeping the body rolled up neatly – and placed in a bag until it’s ready to be refilled.
The bottle measures 24 x 7cm, holds 591ml and is dishwasher, freezer and microwave safe (remove the carabiner for the microwave).
The Bübi Bottle is available in nine colours and at $29.99 it’s far from the cheapest option available – but it is scrunchable.
Source: Bübi Bottle