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Full of beans: is coffee really the drink of high achievers?

Coffee achieversWhat beverage cuts it in the boardroom. According to this article in The Guardian, coffee is the drink of choice for 'ambitious high achievers', a new survey by Nespresso would have you believe....

It's a headline serious journalists shudder to read, let alone write: "Coffee is way cooler than tea, says coffee company Nespresso". But once we'd finished laughing at the shameful propaganda being poured down our throats – like so many perfectly blended flat whites – we realised there could be a grain of truth further down the press release.

The firm says coffee is the drink of choice for "ambitious high achievers" with the muddy hot stuff "seen as a status symbol and an indication of a person's success".

It got this line from a survey of 2,081 UK adults, which found that almost half (45%) of people believe coffee has a higher status than tea, and 70% of high earners prefer coffee over tea. Poor old Tetley.

There's more, too. More than three-quarters of senior managers (77%) choose coffee over tea when meeting important business colleagues or clients, while strong coffees such as an espresso or macchiato are the coffees of choice among Gordon Gecko types.

This is something I had long suspected.....

The Guardian: Read the full article

Coffee-UKBritain's coffee revolution continues

If the Queen ever feels like popping out for a flat white or caramel frappucino she has plenty of options close to home. There are 21 coffee shops along the short stretch of Buckingham Palace Road between the palace and Victoria coach station.

The phenomenon is not unique to the Queen's neighbourhood – coffee shops are taking over high streets up and down country. Holloway Road, north London, boasts the most at 24, followed by 23 along Gloucester Road, Bristol, according to the Local Data Company.

There are more than 5,000 branded coffee shops in town centres, retail parks, railway stations, airports and even drive-thrus along motorways across the UK, and last year they served up £2bn of coffee – double the sales recorded in 2005.

Add in the independently owned coffee shops – another 5,500 – and the near 5,000 that have rapidly sprung up in outlets from corner shops to Wetherspoons pubs, and there are already well over 15,000 places to find a caffeine fix.

And experts say the march of the coffee cups is far from over.....

The Guardian: Read the full article

 

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