
| Full of beans: is coffee really the drink of high achievers? |
|
It's a headline serious journalists shudder to read, let alone write: "Coffee is way cooler than tea, says coffee company Nespresso". But once we'd finished laughing at the shameful propaganda being poured down our throats – like so many perfectly blended flat whites – we realised there could be a grain of truth further down the press release. The firm says coffee is the drink of choice for "ambitious high achievers" with the muddy hot stuff "seen as a status symbol and an indication of a person's success". It got this line from a survey of 2,081 UK adults, which found that almost half (45%) of people believe coffee has a higher status than tea, and 70% of high earners prefer coffee over tea. Poor old Tetley. There's more, too. More than three-quarters of senior managers (77%) choose coffee over tea when meeting important business colleagues or clients, while strong coffees such as an espresso or macchiato are the coffees of choice among Gordon Gecko types.
This is something I had long suspected..... The Guardian: Read the full article
|
| < Prev | Next > |
|---|