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Food Marketing, Innovation and NPD
Ten common food terms that have lost all meaning
Thursday, 05 December 2013

Buy localFancy some sustainable, artisan chicken with a side of seasonal, gourmet greens? Such buzzwords have proliferated -  qnd while words like "local" and "authentic" maybe once meant something, they've been so overused that their meanings have become diluted. In addition to overuse, these terms have also been co-opted by large food corporations in hopes that more people will purchase these still industrially-produced items. Here are ten common food terms that have lost all meaning...

Extreme broccoli makeover
Wednesday, 06 November 2013

BroccoliWhat happens if an advertising agency markets fresh fruits and vegetables the way they do processed foods? Agency, Victors & Spoils, has created campaigns for some of the biggest brands in the food industry — Coca-Cola, Quiznos and General Mills among them. Until now, what they’d never done was try to figure out how to sell broccoli. Or any vegetables or fruits of any kind.

US: The chocolate-covered potato chip is going mainstream with Lay's
Tuesday, 05 November 2013

Lay's WavyThe world's largest snack maker is widening its own market by mixing sweet with salty in its snacks - and is rolling out chocolate-covered Lay's Wavy chips for the American year-end holidays.

Nestlé UK to reformulate KitKat in salt-fat reduction pledge
Tuesday, 29 October 2013

KitKatNestlé UK and Ireland is reformulating its iconic KitKat bar, which will result in the removal of 3,800 tons of saturated fat from the public’s diet, improving the nutritional profile of the product.

US: KFC's new Go Cup hailed as pure fast-food genius
Thursday, 17 October 2013

KFC Cup to GoWhat's the worst thing about KFC chicken? No, not the calories - rather the fact that it's not really designed to be eaten on the go. Well, that was until KFC introduced a new menu item for people who absolutely have to have their fried chicken while driving. The KFC 'Go Cup' fits in a car's cup holder - and is being hailed as a brilliant item of fast food innovation. [Click pic to enlarge]

Oreo campaign looks to connect with families throughout SA
Wednesday, 02 October 2013

Oreo's campaignMondelez South Africa reports it went the extra mile in researching and creating a new marketing campaign for its famous Oreos cookies - embarking on a qualitative market survey to find out what effect modern lifestyles are having on South African families.

Making peanut butter a healthy snack
Friday, 27 September 2013

Whole Earth Peanut Butter sachetsNice bit of NPD out of the UK that puts a new spin on an old staple, and which is an ideal match for a healthy-snack hungry world.... Whole Earth, producers of organic and natural foods, has squeezed its crunchy peanut butter into easy to eat-on-the-go sachets.

Woolworths TV campaign shows food realities from a new perspective
Thursday, 26 September 2013

Woollies ads To bring some of its Good Business Journey stories to life in a new two-part summer Foods TV ad campaign, Woolworths is taking it a step further by giving consumers the opportunity to see the behind-the-scenes realities of where its food comes from.

Taste remains consumers' top preference for new foods and beverages
Thursday, 19 September 2013

DeliciousAfter 40 years' worth of marketing surveys, it's no shock that taste is important to consumers; however, the surprise is that in many cases, we find taste takes second place or worse to other factors, writes John Stanton, a professor of food marketing at Saint Joseph's University, Philadelphia.

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