A new brand that’s rocketed from zero to £44-million in sales within three years and is helping redefine a category, and an old brand that has found growth by using an approved health claim to connect to one of the biggest consumer needs – these two cases illustrate the way the breakfast category is being redefined and provide key lessons for any company. [Click pic to enlarge]

Millennials are leaving indelible footprints on the global marketplace. It is a demographic group that has been the darlings and devils of marketers. How to influence these masters of customisation and self-expression remains a mystery to many. To help crack the Millennials’ path to purchase code, here are five traits to keep in mind.

When it comes to advertising, celebrity endorsements mean more than you think. A new study looking at Gary Lineker's appeal as celebrity spokesman for Walkers potato crisps has unveiled some astonishing findings behind this type of food marketing.

Wrigley wants to burst the bubble of the energy drink industry. The chewing gum giant, owned by private candy maker Mars, is rolling out a caffeinated product called Alert that will bear a warning label to scare off kids and those with sensitivities to the stimulant, reports The Wall Street Journal.

Coca-Cola is taking bottled water and doing what it does best - giving it some bubbles and flavour. The Atlanta-based company has confirmed that it would introduce a line of zero-calorie, carbonated, fruit-flavoured waters called "fruitwater" starting April 1. The drink will be part of Coca-Cola's Glaceau unit, which makes other pricier bottled waters such as vitaminwater and smartwater. [Click to englarge]

Nearly six out of ten Americans [likely most people! Ed] have little knowledge about food production, according to a new white paper, "Building Trust in What We Eat," released by Sullivan Higdon & Sink (SHS) FoodThink. The research is designed for food marketers to better understand the consumer's lack of knowledge and trust in food production, and how that impacts food company perceptions.

One of our oldest foods, the bacterial ferment of cow's milk has been reinvented in America as a health product bordering on panacea, to wit the extraordinary success of thick, protein-rich Greek yoghurt. Now comes a new take on yoghurt - what one commentator calls 'Brogurt', or the "new Greek yogurt specifically suited to address the unique health and nutrition needs of the most neglected consumers in the category: men..." [Click pic to enlarge]

Very stylish item of innovation for the wine industry... out of California comes The Vini, offering fine wines by the glass and sleekly packaged in a glass tube as a 187ml serving, equivalent to 1/4 of a regular-size bottle of wine. At 25cm tall and 5cm wide, this container offers a very gracious pour in a unique package. [Click pic to enlarge]