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Newsy Stuff Food Marketing, Innovation and NPD
Newsy Stuff Food Marketing, Innovation and NPD
Food Marketing, Innovation and NPD
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Since its financial dip in the 1990s, the SodaStream brand, once an icon of the 1980s suburban kitchen, has transformed itself to claim back its marketshare. The home fizzy drinks-making system that was hip in the 1970s and 1980s, is using its product's cost-saving and "eco-friendliness" qualities to make a global comeback, here and abroad.
The winners (and finalists) of the 
McCain Foods, the frozen food manufacturer, has embarked on an appropriately winter-warming outdoor campaign for its new baked potatoes - tempting UK consumers with the smell of baked potatoes at ten bus stops around the country as part of its £1.4m push for Ready Made Jackets.
The energy drink world has long been dominated by Red Bull, with Monster forever lingering in second place. But there's another caffeine-packed beverage that's rising to the top tier: Rockstar.
Tesco has become the latest of the big chain grocery stores to try out new packaging that it hopes will keep its fresh lines fresh. The trials will begin with packaging for tomatoes and avocados as these are known to be the lines most wasted throughout the country.
Two American football teams are not the only focus of Super Bowl Sunday in the US of A in early February. As eagerly anticipated are the Super Bowl's famous commercial breaks - going at up to $3,5 million for a 30 second slot to an audience of more than 111 million fans this year, advertising is now centre-field before the game, during the
broadcast and for several days after the winning team lifts the trophy. In an on-line Ad Meter poll, a Doritos' ad, devised by a member of the public in a Frito-Lay competition with a $1-million prize, garnered the most votes.
Creating New Foods: The Product Developer's Guide – the Web Edition, is a FREE web-based e-book that will be of value to all involved in any aspect of new product development. This is an initiative of the New Zealand Institute of Food Science & Technology (NZIFST). [This was published on FOODStuff SA in 2009, but with constant interest in NPD and innovation, it's worth bringing this valuable resource to attention again. Ed]
It’s a drink you can chew, a carton crammed with bits of vegetables, fruit, coconut flakes, nuts or cereal grains. Sound possible? It is now with drinksplus technology, one of the latest innovations from Swiss-based SIG Combibloc, one of the world’s leading suppliers of aseptic food-bev processing and packaging machinery, that's enjoying success in parts of the developing world and which it is now looking to expand into mature markets. 
