Baked Simba is a new offering under the Simba range of brands that already include Lays, Simba, Niknaks, Doritos and Sunbites.

Simba says it has embarked on a health and wellness journey -- and has its consumers enjoying the ride. For SA's snack giant, this means constant innovation to transform its portfolio from being a Treat-For-You to eventually being Better-For-You.

Baked Simba is said to be an "Improved-Treat-For-You" that, with a new blend of HOSO and palmolien oils, yields a 40% less saturated fat content. In addition, it is baked -- not fried -- has no added MSG, no tartrazine and no artificial colourants or trans fatty acids, making them a better snacking option for health-conscious moms.

Baked Simba maintains its commitment, says PepsiCo, to "sell only products we can be proud of while remaining fun, colourful and vibrant through bright playful packaging, in-store execution and 'active lifestyle' below-the-line activations -- showing that it is possible to be mindful of your health and still have a great time!"