In a fast-paced world, snacking has become a lifestyle for young and old alike. For busy parents, selecting tasty and nutritious treats for kids is no mean feat - a task, and trend, that Pioneer Foods hopes it will help solve, and leverage, with its launch of a Safari-branded fruit confectionery snack: the new Safari Gemz & Snaps range for kids that will add fun and variety to lunchboxes.

Durban's Rudene and Andrew Brown can, without doubt, be credited with shifting muesli out of a hippy-health-shop niche into the mainstream in South Africa. The couple, who founded and sold not one, but two, very successful breakfast cereal companies and brands, Nature's Source and Simply Cereal, have now taken their unflagging entrepreneurial spirit into the healthy snacking arena.

Fruit Pack, a 100% fruit purée snack for children that was launched recently is now available in individual 90g pouches and four-packs (containing fpur x 90g pouches) per flavour.

Fruit Pack, a 100% natural fruit purée, has been launched in SA and should prove a boon to boost fruit consumption among kids.