Cadbury's has launched a fruity new flavour variant of its sugar-free Dentyne chewing gum, Dentyne Blueberry.

Dentyne sugar-free chewing gum is endorsed by The South African Dental Association and carries the tooth-friendly logo on each pack. Chewing gum with Xylitol can help fight tooth decay and prevent plaque growth. Xylitol stimulates the production of saliva. Because saliva contains a mild alkali it neutralizes the acid in the mouth and prevents it from attacking the enamel protecting the teeth.