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Thursday, 16 February 2012 |
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Stellen Fine Wines has entered the competitive cider market with the launch of a new cider, Tell's. According to Distell, cider is the fastest-growing alcoholic beverage, outpacing the growth in beer, wines, spirits and flavoured alcoholic beverages. Datamonitor reports that in 2010 the cider market grew at 3.1% year-on-year and shows a 5.7% CAGR (Compound Annual Growth Rate).
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Thursday, 02 February 2012 |
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Wellington-based Pacmar has stepped onto a new juice platform, launching Wilde 100% Fruit Juice, its first 100% “made from concentrate” fruit juice range to be produced under the Pacmar brands and an extension to its existing premium range, Wilde 100% Pure Pressed Fruit Juice. A logical extension, too, in light of the current consumer spending squeeze.
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Thursday, 02 February 2012 |
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In its latest venture to grow its South African business, KWV has launched another new product, jimmijagga, a new ready-to-drink (RTD) fusion wine spritzer. Hitting the Gauteng shelves late last year in time for the summer holiday season, this debut follows KWV's earlier launch of Ciao, a ready-to-drink cocktail in a box.
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Monday, 09 January 2012 |
Yes! is a new carbonated soft drink, launched in December 2011 in the Western Cape, on a marketing platform of being "a new youth product talking directly to the South African youth market and allowing them a different experience and vision", according to its press release.
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Thursday, 05 January 2012 |
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Liqui-Fruit, South Africa’s favourite fruit juice brand*, has introduced Liqui-Fruit Sparkling, a new range of carbonated 100% fruit juice dual flavour blends, with no added sugar or preservatives and a 12 month shelf life.
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