Bakers Biscuits has entered the luxury biscuit segment with the launch of the Baked with Love Premium range of decadent mouth-watering treats.

Made with real butter, chunks of chocolate, fruit and nuts, the range employs home-style biscuit making and includes milk chocolate coated shortbread biscuits, available in ginger & dark chocolate, hazelnut & milk chocolate and cherry & almond flavours as well as buttons, bite-sized biscuits in three flavours; cappuccino & almond, crunchy lemon & oat and hazelnut & milk choc chip.

'The Premium range provides the opportunity for Bakers to deliver on existing consumer needs and fill a gap in the premium snack market by supplying the LSM 7-10 market with a superior product,' says Sarah Band, Bakers brand manager.

The range is designed with a new stylish Bakers Premium logo to identify the collection, while the packaging is reminiscent of farm-style, home baked quality, using a combination of matte and gloss varnishing and embossing to create the effect.

Available on-shelf from July 2008 at all major retailers at an RSP of R21.99 for the buttons and R29.99 for the shortbread rounds.