The market for ‘free from’ foods shows strong growth in the US and Western Europe according to new research from Leatherhead Food Research, a leading UK-based independent research organisation.

While researching one of its 2012 trends, Food as the New-Eco Issue — the idea that the environmental impact of our food choices will become a more prominent concern — JWT Intelligence interviewed Dan Crossley, principal sustainability adviser at Forum for the Future, an NGO that works globally with business and government on sustainability issues, with Crossley leading the group’s efforts to take more sustainable practices around food into the mainstream.

What's in the pantries, shelves, cabinets, nooks and crannies in America's kitchens? The New York-based NPD Group conducts a Kitchen Audit every three years to find out, a study that's used by food companies and appliance manufacturers for product development and marketing.

Smartphone-toting consumers are embracing a world in which they can find out about (if not buy) almost anything they encounter out in the real world, anytime. Learn from this article how brands are already capitalising on this trend.